Identity
The “Visor” logo
The bow sight tunnel with the fibre pin aiming at the gold: the last thing an archer sees before the release. A simple shape that reads at 16 px and works in light and dark.
Anatomy
- 1Tunnel
- Thick ring in the text colour: gives weight and reads well at small sizes.
- 2Fibre pin
- Thin line entering from the left, like the real sight pin.
- 3Gold dot
- Always gold #F4C430, in both themes: the only brand accent.
Lockups
App icon
Ink background, light sight and gold dot. 22% rounded corners, as on iOS and Android.
Colour
Deep ink and target gold as the only accent. Target colours (red, blue, black, white) only appear with meaning: zones and arrow impacts.
Brand
- ink950#07080B
- ink900#0C0E13
- ink800#171B23
- ink600#333B4B
- ink400#7A8394
- ink200#D3D7DF
- paper#F6F5F1
- gold#F4C430
- goldDeep#B8870B
- goldSoft#FFE9A3
WA target
- targetGold#FFD93B
- targetRed#E8363C
- targetBlue#2EA3E3
- targetBlack#1B1D22
- targetWhite#F4F4F2
Themes
On light
- bg#F6F5F1
- bgElevated#FFFFFF
- surface#EEEDE7
- text#0C0E13
- textMuted#4F5869
- accent#B8870B
On dark
- bg#07080B
- bgElevated#11141A
- surface#171B23
- text#F3F4F6
- textMuted#A6ADBB
- accent#F4C430
Typography
Arrow by arrow, all the way to 720.
0123456789 · 10 X M
Find your coach, follow your plan and measure every end. A wide geometric typeface for figures; a neutral, highly legible one for everything else.
Archery Pro